Business-school essentials, in your pocket

Real business skills.
A lifetime of opportunities.

88 short lessons on strategy, economics, accounting, finance, marketing, operations, leadership, negotiation, data and AI — each built around real companies, with quizzes, spaced review and decision cases.

Coming soon to Google Play

11modules88lessons264questions11decision cases

What you will learn

Module 1

Strategy & competitive advantage

Why some companies consistently outperform: industry structure, positioning, value creation and durable advantage.

Module 2

Economics for managers

The economic logic behind prices, costs and competitive behaviour — a toolkit for thinking at the margin.

Module 3

Accounting & financial statements

Read the three financial statements with confidence and understand why profit and cash are different things.

Module 4

Corporate finance & valuation

How to decide which projects to fund, what a business is worth, and how to finance it.

Module 5

Marketing & pricing

Understanding customers deeply and turning that insight into positioning, pricing and growth.

Module 6

Operations & supply chain

How work flows through a business — and how to make it faster, cheaper and more reliable.

Module 7

Leadership & organisation

Getting results through people: motivation, structure, culture and change.

Module 8

Negotiation & decision-making

Better deals and better decisions: structured thinking under pressure and uncertainty.

Module 9

Data & innovation

Using data and experiments to decide better, and building new products and businesses.

Module 10

AI in business

How AI creates and captures value — and how to use it well in your own organisation.

Module 11

Capstone: your business plan

Pull everything together into a concise business plan for a real or imagined venture.

How it works

Five- to seven-minute lessons you can finish on a commute, each with a clear idea, a worked real-world example and a short quiz.
Spaced review brings questions back just before you would forget them.
A decision case in every module puts you in the manager’s chair — then shows what each choice would have led to.
A Certificate of Completion for every module you finish. (It is not a degree or an accredited qualification — we say so on the certificate.)

Who we are

Agora exists to make high-end education accessible. Finding information has never been the hard part. Making sense of it is — the structure, the guidance and the patient explanation that turn a powerful, sometimes complicated idea into something you can actually use.

We build for busy people with ambition. Each lesson carries one idea, a worked example from a real company, and a few questions that come back days later, so what you learn on a Tuesday is still there a month on.

It is made for the gaps in a working week — a commute, a queue, ten quiet minutes — without giving up any rigour.

We do not sell your data, and we never will.

Simple plans

Free to try properly: the introduction, all of Module 1, and the first lesson of every other module — no account, no sign-up.
Your notes from each “apply it” step are kept in a workbook you can copy out at any time.
Unlock the whole programme monthly, yearly or for life, priced in your local currency on Google Play. Cancel a subscription anytime.
New lessons and cases are included in every plan.
No advertising, no tracking. Your progress stays on your phone.
Facts are sourced and dated, so you know how current each example is.

Real business skills.A lifetime of opportunities.

A look inside