A look inside
Business-school essentials, in your pocket
88 short lessons on strategy, economics, accounting, finance, marketing, operations, leadership, negotiation, data and AI — each built around real companies, with quizzes, spaced review and decision cases.
Coming soon to Google PlayWhy some companies consistently outperform: industry structure, positioning, value creation and durable advantage.
The economic logic behind prices, costs and competitive behaviour — a toolkit for thinking at the margin.
Read the three financial statements with confidence and understand why profit and cash are different things.
How to decide which projects to fund, what a business is worth, and how to finance it.
Understanding customers deeply and turning that insight into positioning, pricing and growth.
How work flows through a business — and how to make it faster, cheaper and more reliable.
Getting results through people: motivation, structure, culture and change.
Better deals and better decisions: structured thinking under pressure and uncertainty.
Using data and experiments to decide better, and building new products and businesses.
How AI creates and captures value — and how to use it well in your own organisation.
Pull everything together into a concise business plan for a real or imagined venture.